April 2011
31 posts
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Groupon boosting The Times’ Digital Subs - but for...
The Times has seen its digital subscribers jump up significantly over the Easter weeekend after running a discount of 70% off a subscription on Groupon, the online voucher site. The Groupon discount has added over 1,500 new digital subscribers (at time of writing) to the official 79,000 figure Murdoch’s digitally enclosed broadsheet reportedly had last month. Using the discount, new subscribers...
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Tuesday / Thursday
Jon: Init nice that it's Thursday
Me: It's not Thursday
Jon: Yeah, but it is though really init
Me: It's nice that it's a three day week, yes
Jon: And that it's Thursday
Me: Sigh
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Summer
Just walked to the shop in flip flops and a tshirt Fuck Yeah Summer!
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The Twitter Monopoly
So word has it, from those ever-so knowledgeable individuals that keep ‘close to matters’, Twitter is attempting to purchase Tweetdeck. Tweetdeck is currently the most popular Twitter client, boasting over 20 million users pumping out millions of 140 character wonders every week. According to FT sources, Twitter has put in a bid of $50 million for the company, and in doing so has trumped a $30...
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Financial Times Continues to Set the Digital...
The latest figures from Financial Times digital division indicate the paper continues to lead the field in digital subscribers. So far this year, digital subscribers have risen 8.1 per cent. That puts the total number of paid digital subscribers at 224,000, an impressive increase of 14,000 since the last set of figures were quoted in early April. More impressive, the digital upswing is...
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Streetside vs Streetview
There’s a lot to be said for learning from your own PR mistakes, but an even better tactic is learning from the other guy’s mistakes who happens to be a little ahead of you in your chosen game.
Case in point, Microsoft’s Streetside service. News this week reveals Microsoft is about to let loose a fleet of camera mounted VW’s out and about on the streets of London to begin capturing images and...
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Five myths about the future of journalism
Tom Rosenstiel, the director of the Pew Research Centre’s Project for Excellence in Journalism, penned an interesting piece on The Washington Post website last week. He explores the five ‘myths’ surrounding the future of journalism. Here’s an abridged version, courtesy of Roy Greenslade from The Guardian:
1. The traditional news media are losing their audience
No. Mainstream media...
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Regional Paywalls - Boosting Print Circulation
Ah regional newspapers. Once the power-houses of local news across the UK, the many expresses, echos, stars, mails and gazettes have, like so many others, suffered ever lower circulation figures as readers increasingly turn to the world wide web for their fix on local news. You’d think in the world of ‘free media’ readers would be reluctant to handover cash to access a local paper’s website -...
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Identifying Influencers amongst Twitter’s ‘Power...
Twitter has updated the site’s search function with new lists of the “most useful tweeters” in a particular topic or subject area. According to a company blog post, the new feature has “…made it easier to find and follow Twitter accounts based on your interests. When you search for a topic, you can now discover accounts that are relevant to that particular subject. (Previously, you would...
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Paid Content Props (PCP) - How the FT made a...
Up in the Financial Times’ ivory clad towers there’s likely to be much quaffing of champers, nibbling of celebratory truffles and generally high levels of firm city handshakes this week. The FT chaps and chapettes are celebrating the 10th anniversary of the paper’s online presence, and with it the acknowledgement it remains the only online national UK newspaper to have a “successful” model in...
