The Times launches new iPhone app
Paywalled to the eyeballs national newspaper, The Times, has released an all new iPhone app this week. It’s available in the iTunes store, right now! The screen shot says the app is free, and of course this is technically true. But being behind a paywall, the content is only available to subscribers of The Times and The Sunday Times who fork out £2 a week for a digital sub. However, this app is...
What’s a Facebook Fan Worth?
Social media measurement. It’s a big ol’ pot of difficulty. Many people are trying to come up with qualitative measurement principles that provide a clear connection between a brand’s social media activity and bottom line impact on the business. ‘We got a thousand ‘likes’ on Facebook? Great! So how much kit did that shift? Duno? Really? Okay then’. Even the PR industry’s own CIPR is having a bash...
Carlsberg don’t do newspaper promotions...but...
While other newspaper’s are working hard to generate revenue from mobile apps and paywalls, The Independent’s sister title ‘i’ has taken a different tact. From the 23rd June, readers will be able to access the paper’s content on their mobile, tablet or laptop, without paying the 20p print cost, through a new ‘app’ of sorts. The initiative is a part of a sponsorship deal with beer brand...
A PR Beauty
If there’s one site on the web that’s always good for a bit of media controversy, its dating site BeautifulPeople.com. Why controversial you mumble? For starters the site’s model can get the average (I’m trending super carefully with word choice here) person’s back up as only ‘beautiful’ people are allowed to join That’s beauty in the aesthetic, socially judgmental sense, rather than in the...
kyliefierce: See these.. See those… THAT is happiness. ♪ I’m at the beeeach ♪♪ ♪ Have I mentioned how amazing Kylie Minogue is? THIS ISN’T EVEN ALL OF THE AMAZINGNESS!!!
McJotter: Is the #banned list really full of... →
chrismccrudden: @JohnRentoul, The Independent’s political columnist, published an update to his now infamous article about cliches of our time, “The Banned List”. This list, intended to be a checklist of buzzwords and phrases that make their way into public discourse with depressing frequency, is a good…
It’s the film equivalent of a Yorkie bar– Rachel on Star Wars - IT’S NOT FOR GIRLS!
There is a theory which states that if ever for any reason anyone discovers what...– Douglas Adams (via aeloquence)
This ring also doubles as a gun– Said by Anne-Marie, so imagine in a lovely Irish accent…
Fashion and that...
Me: I don't think I should wear this shirt to work any more
Me: It's a bit colourful and tight for me, I'm even out gaying Chris today with it
Chris: Oh, I think you out gay me everyday, except for having sex with men of course
Me: It's an internal struggle, I blame my mother
FT Stumps Apple’s App Subs with HTML5 Web App
There was something of a hullabaloo a few months back when Apple announced the company would begin charging a 30% levy on all subscriptions and content purchased in-app. Or to put it simply, Apple wants a cut of every sale coming through the app store. Sony was the highest profile opponent when the charge was announced, stating the measures made it impossible for the company to offer an iOS...
No matter how bad you feel now, or how much you feel like you failed her, remember this: you tried to help her.