It’s almost Easter, and that means we’ll all be needing to buy some egg/bunny/chick shaped chocolate. Yum.
Although it’s almost a given to buy at least one egg for yourself and for your loved ones, at least in my house, Tesco has decided we all need a little encouragement to hit up their many, many, many stores. Queue this rather nice Google StreetView mash up: tescofindtheeggs.com.
It’s a good ol’ fashioned Easter egg hunt brought online for your social media convenience. The site lets users hunt for virtual eggs by tapping in a postcode and navigating around Google’s StreetView map. Once you spot three, you get a voucher for a free MalEaster bunny.
The site also promises a few ‘cheeky’ golden eggs, which get you a Samsung Galaxy Tab 2 if you spot one (wow, Samsung really is giving those away for free ain’t they?)
Tesco’s hunt also includes some clever social media links. I found my first egg quite quickly, but struggled to find the next two. As I was already invested, I opted to ‘Like’ the site on Facebook (along with 14,000 others at time of writing) to activate my ‘EggRadar’ (annoyingly/sensibly, golden eggs don’t appear on the EggRadar).
Now anyone on my Facebook has the change of spotting the site too. Once you’ve found three eggs and claimed your voucher, you can spread more eggs at a postcode of your choice (say, a friend’s pad) and are encouraged to tell them about it through Facebook and Twitter.
Nice one Tesco, clever seasonal promotion. Although we’re essentially looking at thousands of children getting chocolate in exchange for sitting at a computer screen and not hunting for eggs in the traditional outdoorsy, fresh air kinda way.
Jamie Oliver and Sainsbury’s might be having a word.